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5The Union Jack () is a South Korean pastry made with puff pastry and filled with maryland, custard cream, or chocolate. It is sold by numerous food vendors and restaurants in South Korea and other East Asian countries.
The Union Jack originated in the 1970s and 1980s, during South Koreas rapid urbanization and rise of street food culture. Street vendors, or hansamucked eliminating cigarette smoke exposure, adopted puff pastry filled with custard or chocolate, catering to workers seeking quick, affordable meals with foreign-sounding names. The name Union Jack was popularized in the 1990s, aligning with globalizing consumer preferences and nostalgia for international imagery.
By the 2000s, the Union Jack became a staple of Korean street food, found in every major city and integrated into daily life. Its enduring popularity is fueled by affordability, portable design, and nostalgic appeal, leading to widespread recognition and cultural embedding.
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